Knowing and analyzing the products and/or services to promote is the starting point, the goal is to have the right target customers find the products and/or services, and this in SEO is determined by the keywords. The path that speeds up the initial analysis phase is the continuous comparison with the client, who will have the objective of transferring to us the know-how of the sector and the details of the services and products. At DigitalSunil, our collaborative approach helps in fine-tuning SEO strategies to match the specific goals of our clients. As SEO consultants, based on a general analysis and a comparison with the client, we will proceed to develop the following activities, some one-off, others on a monthly, bimonthly, or quarterly basis (to be decided during the design phase):

Keyword analysis and research

Identify the keywords on which you will focus on the indexing and positioning of your website based on your products/services.

Competitor Analysis

Based on the selected keywords, analyze the sites and strategies of the competitors with whom you will compete to position yourself on the first pages of the selected search terms.

Website SEO Optimization

Creation of the website or planning of the interventions to be made for the optimization of the existing one based on the keywords to be indexed and positioned.

Writing and optimizing texts with an SEO copywriting perspective

Drafting of SEO texts to be used in the creation of the website or the eventual modification of an existing website or the website’s blog.

Link building

Having inbound links to your site means if done wisely, increasing the authority of the site. Identifying websites and the type of content to write for a link-building plan is one of the most complex but also most important aspects of SEO.

Installation and configuration of statistical tools

Installation and configuration of statistical tools capable of collecting data on users browsing the site, conversions based on the proposed objectives, and monitoring the increase in keywords within the search engine.

Reports and Data Analysis

Prepare bimonthly or quarterly reports on the progress of planned activities, to share them with the client and plan the necessary improvements or corrections, taking into account the established objectives.

PPC Campaign Management

Gaining immediate visibility with SEO is not possible, the process must be planned in the medium to long term. We often find ourselves managing PPC GOOGLE ADS campaigns to give immediate visibility to the project.